Marketing Segmentation & Mass Emailing

  1. nchokkan
    ICICI bank sends “Net Banking Basics” Educational Email to customers. Nice initiative, But why send it to everyone? |2
  2. nchokkan
    For regular Net Banking users (like me) It is frustrating / silly, we expect newsletters like “How to do more from your net banking” |3
  3. nchokkan
    Ideally, they should segment : For those who never / rarely use Net Banking, Send Educational Mail, Others, Send Advanced Mail |4
  4. nchokkan
    Marketing Mails sent without proper segmentation will go to junk, or worst, create bad customer experience, Too Costly Risk |5/5

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